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OUR STORY


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OUR STORY


OUR STORY

Flat12 Bierwerks was formed in 2010 just east of downtown Indianapolis in the Holy Cross neighborhood. Their sustainable success is attributable to their passion for offering high-quality, unique, and enjoyable beers for all pallets. The ingenuity of the Flathead 12 cylinder engine revolutionized racing in the great state of Indiana. Flat12 Bierwerks fosters that same spirit of ingenuity with every beer they create.

Flat12’s owner, Jason Wuerfel of Books & Brews

Flat12’s owner, Jason Wuerfel of Books & Brews

On January 23rd, 2019, the Flat12 team excitedly announced a change of ownership, as they welcomed Books & Brews owner, Jason Wuerfel, as their new CEO.

The Flat12 production team, led by Head Brewer, Sean Lewis, had been contract brewing Books & Brews’ beers for the previous two years, so it was a natural move for the organizations to join forces. Aggressive adaptation is necessary in this increasingly competitive craft beer landscape, and the move allowed both companies to continue to produce the beers, events and ambience consumers have come to love.

"As Books & Brews grew, we got to a critical point where you start to look at the numbers," Wuerfel said. "Really, the purchase came out of our relationship with the brewers there,” said Jason Wuerfel.

Consumers are unlikely to notice any changes to either of the establishments as a result of this acquisition. Core beer portfolios have remained unchanged and Flat 12 will continue brewing innovative beers and hosting the quirky events and community initiatives that put it on the map.

Flat 12 remains a pillar of the Holy Cross neighborhood and welcome friends from near and far to stop by for a pint!

Cheers!

About Books & Brews

Books & Brews opened its first store in Indianapolis, Indiana in March, 2014 with a simple mission in mind: provide a place for people without a place; where all are accepted, appreciated, and encouraged to be themselves. Founder and Chief Executive Officer, Jason Wuerfel was a stay at home dad of his then newborn daughter when he started brewing his own beer at home. Mr. Wuerfel will be the first to tell you that he didn’t know anything about brewing beer, but with everything he does, he set out to find the best recipes and practices to brew that special beer. As he was at home, beginning to perfect his beer recipes, he began to dream about a place that welcomed everyone in its doors, regardless of background. Coming from an entrepreneurial family and having a deep love for books, games, video games, and beer, the idea of Books & Brews was beginning to emerge.

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OUR STAFF


OUR STAFF